Senior Marketing Business Analyst

Senior Marketing Business Analyst

  • Anywhere

Company Name:-
Epsilon India

Job Location:-
Bengaluru, Karnataka

Job Summary:-
Why we are looking for you
You have built marketing campaigns
You have worked on marketing automation tools
You have a good understanding of Campaign Lifecycle
You are experienced and comfortable working with global clients
You are good at understanding data and making appropriate recommendations to the clients
You understand CRM solutions or able to scale up to learn the existing client solution
You take full accountability of client marketing campaigns & are proactive in solving problems
What you will enjoy in this role
As part of the Epsilon Technology practice, the pace of the work matches the fast-evolving demands in the industry.

Getting access to a broad spectrum of technologies and processes designed for a client solution
Gaining full visibility to deliver end to end campaigns and being involved in each step in the process
As part of the dynamic team, you will have opportunities to innovate and put your recommendations forward
Leveraging best practices across multiple client accounts
Act as a liaison between business owners and internal delivery teams
The open and transparent environment that values innovation and efficiency
What you will do
Understand Campaign Specs/BRDs based on the client discovery/intake
Follow SDLC lifecycle to build multi-channel marketing campaigns – creating functional specs (FSDs), build complex flowcharts/workflows, unit/end to end testing and deployment of the campaigns
Build waterfall and ad-hoc reports based on business requirements
Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns and update the status to respective stakeholders
Able to have effective client meetings, understand deliverables and drive successful outcomes
Help in developing

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