Analyst, Brand Research – TNT, TBS, TruTV
Company Name:-
Turner
Job Location:-
Atlanta, GA
Job Summary:-
Job detailsJob TypeFull-timeFull Job DescriptionCompany Overview
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros.
, TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Opportunity Overview
The Job
WarnerMedia seeks a Research and Consumer Insights Analyst for the Brand Research department.
The DailyThe Research Analyst will work closely with network teams on TBS, TNT and truTV.
Will be part of a team of strategic research & insights professionals who partner closely with the network on marketing, marketing strategy, program acquisitions and scheduling, pilot testing, audience insights, industry trends and more.
Responsibilities for this position include pulling and analyzing viewing and consumer data from multiple sources to create actionable insights.
Provide research support for network programming and marketing initiatives as well as develop ad-hoc analyses on key topics through secondary and primary research projects.
Deliver insightful learning to shape marketing campaigns and target audiences.
Opportunity to work on custom testing of series programming, positioning statements, promos, and titles.
Analyze network and series performance using Nielsen metrics as well as total digital audience consumption.
Creating and overseeing network and series dashboards to communicate performance company-wide.
The Essentials1-4 years of work experience or a relevant internship.
Bachelor’s degree in related field.
Proficient in Microsoft Office Suite: Excel, Word, PowerPoint, and Outlook.
Highly organized and able to handle multiple projects at once.
Unparalleled ability to get things done.
Must have strong math skills and be comfortable modeling in excel.
Ability to synthesize complex topics & analytics with ease.
Ability to translate findings / recommendations out in a simple, visual manner.
Experience with data visualization modeling (Looker, Tableau, PowerBI) a plus.
Passion for understanding how and why people decide to consume various types of con
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