Vice President, Marketing Analytics/Media
Company Name:-
Syneos Health Commercial Solutions
Job Location:-
Westerville, OH
Job Summary:-
Job detailsJob TypeFull-timeFull Job DescriptionOverview
GSW performance analytics group at Syneos Health are looking for a data analytics leader that understands multichannel analytics and has a strong interest in the intersection between data science, behavior, changing privacy laws, and contemporary marketing methods.
Critical to the role is MarTech strategy knowledge and successful implementation of advanced targeting analysis to help inform go-to-market strategy and implementation.
Experience in using data to inform the next touch in a modern market stack/platform.
Working knowledge of modern marketing technology stacks and marketing automation platforms is expected, such as Google Analytics, SalesForce Marketing Cloud, Marketo, Adobe and Experience Manager.
You will help drive our advanced analytics practice forward through collaboration with internal communications agencies, our media team, and advanced data science teams within our Kinetic team.
Your efforts will contribute towards helping our clients understand how to be more effective and efficient in communicating about health choices.
Your work will be crucial to anchoring the agencies within changing dynamics of contemporary marketing, while staying compliant and visible within the ever-changing privacy laws across the globe.
The Need Behind the Role
We are evolving the Advanced Analytics discipline within GSW to sit at the core of the agency.
This shift allows for analytics resources and subject matter expertise to be better situated to inform CX designs, tactical implementation, and measure performance to drive optimization.
To accomplish this goal, we intend to implement analytics automation processes that will enable us to pivot staff resources to more strategic measurement design and advanced measurement roles.
This shift will allow us to deliver the real-time data-driven campaign insights necessary in modern multichannel and proper omnichannel deployment.
This need has been made more urgent by the planned depreciation of the third-party cookie across the industry next year, which will lead to a collection of competing targeting and measurement strategies that we must account for within a customer experience design and all tactical execution.
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