Company Name:-
GE Appliances

Job Location:-
Hyderabad, Telangana

Job Summary:-
Description
Job Location
Hyderabad (SAL) IN
Job Posting Title
Sr.

IT BA, Digital Marketing Technologies
The Challenge
The Senior Business Analyst converts business requirements into functional specifications to define product criteria.

The role acts as the intermediary between DT and Business to help business partner achieve desired results.

This person exhibits deep understanding of domain, industry trends and potential impacts and influences customers, product managers and engineering teams in design decisions, technology choices and timelines.

He or she also needs to engage with business leaders and users to understand how data-driven changes to process, products, services, software and hardware can improve efficiencies and add value.

This Senior Business Analyst role supports the organization by working with the business and development teams for eliciting, understanding and documenting business needs to determine and recommend the most optimal solution.

A little about yourself, you are dedicated to continuously learning and desire to help educate the entire team.

You enjoy complex business challenges and solve them through your knowledge of digital best practices and have demonstrated the ability to encourage the business team to use the standard features over customizations, when possible.

You are data driven, understanding the business metrics and goals and data to identifying key insights to help make impact to the business KPIs.

In your previous experience you would have played a key role in implementing new digital capabilities for ecommerce or in Salesforce Marketing Cloud, working with multiple user groups to understand their unique needs but able to still deliver shared capabilities across the entire user base.

You have a strong passion for detailed business requirements gathering and are comfortable in managing project deliverables & timelines.

In this role you will be highly comfortable working with teams across regions and being the bridge between business users & technical team members to deliver business outcomes.

Primary goals will be to consolidate legacy applications by migrating applications to new platforms (ex.

Bigcommerce, Salsify, and Salesforce Marketing Cloud), designing and driv

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