Qualifications

Experience & Skills

• 3+ years of experience in marketing or development analytics, with a focus on Lifecycle marketing analytics, email and SMS/text performance measurement and experimentation and test‑and‑learn measurement frameworks
• Hands‑on experience measuring email and SMS/text programs at scale, including performance reporting, metric definition, and experimentation analysis.
• Proven track record of driving measurable performance improvements and influencing strategy through trusted collaboration, clear communication, and intellectual curiosity.
• Extensive experience with Microsoft Excel, Access, and PowerPoint.
• Intermediate SQL coding experience, including querying MSSQL databases.
• Experience working with CRM/CDP platforms, including Salesforce Marketing Cloud.
• Experience with texting platforms such as Hustle and Mobile Commons.
• Experience using analytics tools such as Adobe Analytics and Tableau.
• Proficiency with data preparation and transformation tools such as Tableau Prep, Alteryx, or similar platforms.
• Experience developing dashboard visualizations using tools such as Tableau, Power BI, Looker, SAP, or comparable BI tools.
• Familiarity with data pipelines and analytical workflows supporting scalable reporting.
• Strong verbal and written communication skills for both internal and external audiences.
• Ability to understand and execute on complex verbal or written instructions.
• Ability to thrive and collaborate effectively in a matrixed organization.
• Demonstrated ability to translate complex technical concepts into clear, understandable insights for non‑technical business partners.
• Bachelor’s degree preferred (e.g., Finance, Mathematics, Statistics, Information Systems, Data Analytics, or Data Science), or equivalent relevant experience of a minimum of 3 years.