Senior Data Analyst, Platform Analytics
Company Name:-
Disney Streaming Services
Job Location:-
Middle Village, NY 11379
Job Summary:-
Job Summary:
We are looking for a Senior Data Analyst to join our Core Funnel analytics team in support of the design, build and testing of core funnel reporting and analysis.
The role will develop dashboards, scorecards and executive reports that enable visibility into the purchase funnel.
Specifically, the role will analyse consumers’ journey from when they first arrive to the Disney+ app, through account creation, and the final purchase event.
This role will also develop instrumentation measurement plans, which enable engineering teams to instrument tracking that provides deep insights into user behavior throughout the purchase path.
This role requires acute attention to detail, a strong sense of accountability, collaboration skills, and extensive hands-on experience with reporting and communicating data.
You will be working on data analysis, KPI definitions, data investigations and the delivery of organized insights and ideas for rapid and clear communication.
The Subscriber Analytics function masters exploratory data analysis, advanced reporting, data modeling and visualizations that serve the dual purpose of driving business decision making and delivering fact-based actionable recommendations.
This team collaborates cross-functionally across the Disney Streaming Services organization, as well as groups and stakeholders from business units across The Walt Disney Company to generate insightful, compelling and strategic analysis and plans.
Product, Marketing, Engineering and Analytics teams will be your partners to execute on innovative methods and best-in-class practices that power all of our improvements.
The teams work will drive the development of business and operational plans that are expected to have broad influence at all levels of the organization.
Responsibilities:
Create, deliver and continuously improve our measurement capabilities for understanding the critical touchpoints in the subscriber onboarding and lifecycle flows
Partner closely with business and product stakeholders to identify friction points in the funnel and unlock to drive growth through improved conversion rates
Understand the funnel clickstream data ecosystem and business processes that populate critical datasets
Work with stake
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