•Integrate data from multiple data sets into one database system to streamline information.
•Deep dive into Google analytics (both front end and backend ) and help the team develop intelligent data signals, connectors and audiences that can be leveraged for Marketing cloud journeys .
•Develop Marketing Performance Dashboards that can analyse data from various streams and help the team to visualise real time data on campaigns and promo blasts etc.
•Have solid understanding of Sales force Marketing cloud and work with the teams to integrate data and utilise email performance data for all the campaigns
•Acquire data from primary or secondary data sources and maintain databases/data systems.
•Write scripts to analyse data and perform specific data queries.
•Interpret data, analyse results using statistical techniques and provide ongoing reports.
•Identify, analyse, and interpret trends or patterns in complex data sets.
•Work with management to prioritize business and information needs.
•Locate and define new process improvement opportunities.
•Ability to prioritize multiple concurrent projects while still delivering timely and accurate results.