Company Name:-
Merkle

Job Location:-
Pune, Maharashtra

Job Summary:-
Company Description:
About Merkle|Sokrati
Merkle is a global data-driven, technology-enabled performance marketing agency.

For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies.

With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

Job Description:
As an Analyst, you will be responsible for managing business stakeholders, participate in defining, optimizing, and formulating actionable insights
Analyze, access, query, integrate, and leverage data from various platforms and systems in the MarTech ecosystem to develop intelligent marketing campaigns and digital personalization initiatives in various channels
Create data, segments, and audience sets and profiles in Audience Studio / DMP based on business strategies, requirements and needs to generate insights and maximization of the platform
Lead the mapping, organization, and maintenance of data in Audience Studio / DMP.

Track and analyze website traffic patterns and online customer behaviors through DMP
Develop, improve, and enhance all processes in DMP and Personalization efforts as well as managing and maintaining process maps and procedures
Establish and manage governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshoot

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