Company Name:-
AT&T

Job Location:-
Dallas, TX

Job Summary:-
Job detailsJob TypeFull-timeFull Job DescriptionAt AT&T, we’re connecting the world through the latest tech, top-of-the-line communications and the best in entertainment.

Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide.

As part of our team, your next big idea could be our newest innovation.

Here’s your opportunity to combine your passions for entertainment, media and technology to transform our company and your career.

Principal Advanced Analytics uses mastery skills in the use of predictive modeling, multivariate analysis, clustering/segmentation analysis, data mining, test and control experimentation, trend analysis and other statistical or data analysis techniques to analyze large data files from both internal and external sources to explain or predict behavior and or solve a variety of business problems.

This role is crucial to the development of useful models for media spend and performance as noted above.

Principle Responsibilities Include:
Gathers, analyzes, and interprets a wide variety of data to make predictions on future outcomes or identify differences in relationships amount sources of information – 45%
Crucially, these predictions span not only volume predictions for sales based on a host of variables and media spend levels, but also the efficiency of specific tactics and holistic efficiency given a host of tactics.

These predictions are essential to our understanding of performance marketing.

These predictions are also essential to harnessing our cost structure going forward.

Builds predictive models using data, tests the model on results outside of the sample size and verifies the model in the real world – 30%
From a methodology perspective, this involves a constant test and learn approach to the efficiency of media as well as top down modeling that articulates the relative contribution of media to overall sales outcomes by channel.

Advises business partners with regards to patterns and relationships in data to recommend business direction or outcomes – 25%
Specifically, this position will advise our AVP of marketing on the ideal deployment of media spend and the efficient outcome

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