Marketing Analyst, Paid Advertising
Company Name:-
Clarivate Analytics
Job Location:-
Bengaluru, Karnataka
Job Summary:-
Clarivate(tm) is a global leader in providing solutions to accelerate the lifecycle of innovation.
Our bold mission is to help customers solve some of the world’s most complex problems by providing actionable information and insights that reduce the time from new ideas to life-changing inventions in the areas of science and intellectual property.
We help customers discover, protect and commercialize their inventions using our trusted subscription and technology-based solutions coupled with deep domain expertise.
We now have more than 8,500 colleagues in over 40 countries worldwide, and we work with over 200 partners to deliver value and success for our customers.
Today, Clarivate is a publicly traded company, listed on the New York Stock Exchange under the ticker NYSE:CLVT.
Clarivate is committed to building, nurturing, and developing a diverse culture of belonging where new colleagues can bring their authentic self to work every day! Join us!
Description:
Lead the development and implementation of the Paid Advertising strategy and plan.
They are responsible for driving best practice, implementation and governance for Planned, Perpetual and Rapid Response campaigns
They will manage campaigns, report on performance to key stakeholders and create advertising plans to meet cross business unit objectives.
Roles & responsibilitiesIn-house specialist involved in the creation, implementation and management of paid advertising strategies.
Works in collaboration with Campaign, Customer and Field Marketing to identify opportunities to leverage paid advertising services to enhance their overall marketing mixSupports marketers with research, analysis, and reporting around paid advertising techniques, including areas such as market research and target segmentationEstablishes program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)Works with specialist agency to establish Clarivate performance benchmarks and develop a plan to track and improve performance across all campaignsWorks in partnership with the internal automation, creative and website teams to drive conversions and improve the cost per acquisition and revenue from campaignsDevelop
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