Manager-Programming Strategy& Insights
Company Name:-
Star
Job Location:-
Bengaluru, Karnataka
Job Summary:-
JOB DESCRIPTION
Constant monitoring of slot level viewership vis-à-vis business target and come up with a plan to fix it / hit the required target (basis Reach vs TS)
Come up with growth plans for the channel and Business Presentations
All aspects of Quantitative ( BARC, Zapr, Adex, Any adhoc data) & Qualitative Research (focused groups, consumer feedback).
Analyze and blend the insights to feed in to content making
Constant track and content analysis of competition & re-strategize accordingly
FPC planning
Promo planning
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
We will consider for employment qualified applicants with criminal histories consistent with applicable law.
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