Manager, Consumer Insights FMCG

Manager, Consumer Insights FMCG

  • Anywhere

NielsenIQ

Job Description
ABOUT THIS JOB

We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today’s leading global companies.

RESPONSIBILITIES

Managing clients and their respective projects’ custom research team in matters of market research based on experience in one or more sectors (FMCG, CPG, Consumer Goodsetc.)

Adept in independently handling all stages in a Customized Market Research Project:

1. Responding to RFP / Proposal Design (Objective, Research design, Sample Design costing)
2. Project Launch
3. Questionnaire design
4. Presentation preparation and sharing insights with client

Team management
Business development
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.
Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
Ensure the generation of required revenue from the assigned client portfolio and proper
contract costing in order to meet the agreed budget targets
Identify and recommend enhanced and new services that answer clients’ business needs
Build and maintain ongoing relationships with the identified key persons within client organization
Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
Accountable for key strategic clients in terms of execution of the full research cycle From Questionnaire design till final report delivery ensuring all quality checks are conducted to deliver insightful reports.

A LITTLE BIT ABOUT YOU

Experience in Primary Quantitative Market Research with practical knowledge of research methodologies

Kolkata, West Bengal

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