Lead Analyst/Senior Lead Analyst – Marketing
Company Name:-
Colt Technology Services
Job Location:-
Gurgaon, Haryana
Job Summary:-
Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure.
Role title:Lead Analyst/Senior Lead Analyst MarketingColt Level:PT1Function:Sales, Marketing & Customer Relationship ManagementReports to:Head Of Marketing AnalyticsLocation:GurgaonRole purposeThe role purpose includes the following:
Drive Strategic initiative within CMO leveraging AI for Smart leads generation for Sales.
Derive Insights from the tool and present it to Sales in a meaningful and concise way.
Enrich various Sales and Marketing TMLs with the Intent Insights from AI Tool for focused sales initiatives.
Well verse of Customer and Prospect segmentation, Geographic, Demographic and Firmographic attributes, in order to bring together internal and external information from various data sources to develop sophisticated marketing databases which can be further analysed to target right prospect in right time
Revenue and potential based Customer Classification
Interactive Dashboards using Qlik Sense Data modelling and Visualizations tool, Advance Excel and PPT
Deliver Database Marketing as a service.
This includes producing targeted marketing lists both transactional and modelled in nature, supporting various marketing campaigns
Potential Prospect target list identification basis sweet-spot analysis, lookalike models, etc.
Data mining leveraging advanced techniques
Building smart list matching logic to perform fuzzy match to accomplish accurate outcome
Process automation using innovative techniques, to bring in efficiency while reducing manual efforts , increased productivity and flawless outcome
Track Campaign or produ
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