Company Name:-
Peapod Digital Labs

Job Location:-
Salisbury, NC 28144

Job Summary:-
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA.

Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles
The Director of Merchandising Analytics will be responsible for utilizing advanced statistical tools and leading-edge technology for disseminating insights to change and impact the assortment, promotions and pricing of merchandise within Ahold Delhaize USA’s brands – Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford.

The advanced technology we leverage and tools to be built will allow for the creation of new insights and the ability to democratize customer data more fully across the entire organization.

The Director will then consult with users across the business, so they can fully understand and activate the insights delivered from the new capabilities created yielding impactful financial contribution.

Recipe for Success – What’s “in store” for the role
Leads a team that builds enterprise level capabilities for all the brands providing key customer metrics fully automated and integrated into the existing merchandizing business process solely to be utilized for category business planning.

Builds Customer models to re-define Key-Value Items (KVI’s), i.

e.

which items should we invest our $200M annual budget into as well as Must Stock Items, i.

e.

which items should always be in stock
Builds Customer models to re-define overall assortment decisions, i.

e.

which items should be reviewed, kept and deleted as well as promotions decisions, i.

e.

which promotions are providing the best return
Provide guidance and leadership to the analytics team members to empower them with the ability to harness our rich customer data for generating deeper customer level analytics and delivering more impactful and actionable insights
Create a leading statistical capabilities and tools that greatly advance Brand specific customer engagement objectives and act as trusted business partner by sharing expertise on

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