Director of Content Performance Analytics
Company Name:-
General Entertainment Content
Job Location:-
Burbank, CA
Job Summary:-
Job detailsJob TypeFull-timeFull Job DescriptionJob Summary:
Disney General Entertainment Content creates award-winning content across the portfolio of television brands and businesses, including ABC Entertainment, ABC News, Disney Branded Television, FX and FX Studios, Freeform, Nat Geo and Hulu Originals.
A home to dynamic storytellers and talented creators, Disney General Entertainment Content develops, produces and programs exceptional content of unparalleled scale and reach with more than 250 programs a year representing over 4,500 hours of programming across our linear networks, and streaming platforms Disney+, Hulu, and Star.
The newly created Culture, Landscape, and Content Performance Analytics team sits within DGEs Content Insights, Analytics and Scheduling group and works in a consultative manner with Senior Executives as well as Strategy, Content, and Marketing Leaders to deliver audience and content performance insights that inspire creative development and inform content strategy.
The new position of Director of Content Performance Analytics will build and lead a team dedicated to delivering the critical analyses and impactful data insights needed to inform a wide range of strategic decisions influencing the future of television at Disney General Entertainment.
Responsibilities:
Identify stakeholder needs and design and create bespoke insights deliverables to provide the organization with a deep and ongoing understanding of content performance trends and audience preferences and viewing behaviors
Serve as a central point of contact for DGE content leaders looking for deeper dives into series and program performance analytics and audience behavior trends related to their shows and brands
Build strong partnerships and processes for ongoing collaboration with Analytics and Insights teams across The Walt Disney Company (Including DMED, Disney+ and Hulu)
Conduct exploratory data mining and sophisticated analysis of multiple proprietary and third-party data sets to illuminate audience segment and content viewing trends
Continuously drive toward data insights improvement and efficiency by partnering, simplifying and automating where possible, refining metrics, and building new reports and dashboards as
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