Company Name:-
Peapod Digital Labs

Job Location:-
Quincy, MA 02169

Job Summary:-
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA.

Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles
The Director of Analytics will lead a team of Analytics Analysts responsible for utilizing advanced statistical tools and leading-edge technology for disseminating insights largely gathered from the respective transactions, shopper data, loyalty programs and marketing campaigns of Ahold Delhaize USA’s brands – Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford.

The advanced technology we leverage and tools to be built will allow for the creation of new insights and the ability to democratize customer data more fully across the entire organization.

The Director will then consult with users across the business, so they can fully understand and activate the insights delivered from the new capabilities created yielding impactful financial contribution.

Recipe for Success – What’s “in store” for the role
Leads a team that provides day to day support to the brands against the brands prioritized needs utilizing a variety of data sources and also partners closely with the enterprise analytics teams to implement models at a brand level
Provides analysis that identifies which customers are likely to be impacted by new competitors opening in our brands market
Builds a test and control group of regions/stores/households and measurement to understand the impact of a new brand initiative e.

g.

store re-model
Isolates the reasons behind why brands sales are up/down either at total brand level, specific departments, regions etc.

Measures effectiveness of brand specific campaign initiatives e.

g.

for the Giant Company impact of new marketing “For Today’s Table”
Provide guidance and leadership to the analytics team members to empower them with the ability to harness our rich customer data for generating deeper customer level analytics and delivering more impactful and actionable insights
Create a leading

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