Company Name:-
Santander Bank

Job Location:-
Boston, MA

Job Summary:-
Purpose-
As part of Data & Analytics Center of Excellence, this position will play a critical role in accelerating Santander Bank North America’s digital transformation through high performance insights, test and learn approaches, and finding opportunities to improve the digital banking experience through innovation.

The role is responsible to lead the Digital Data and Analytics team that supports digital banking, executive strategy, digital marketing, site monitoring, customer insights and segmentation, tag management, and testing.

They will help set the vision and execute a framework to define, build and manage data analytics and insights across our enterprise digital assets.

This strategy will incorporate end to end customer experience, both online and offline, including expanding our capabilities to bridge the streaming digital customer data (site interactions, digital engagement, etc.

) with core customer data (loyalty, services, depth of relationship, etc.

) to build the insights, analytics, and personalization that can unlock growth.

They will partner closely with Digital Channel and Product Owners, Center of Excellence Data and Analytics teammates, cross-functional partners, and key business stakeholders.

The ideal candidate will function as a highly influential and effective leader in a fast moving global organization.

Responsibility
Develop and execute a long-term digital data and analytics strategy that integrates broader strategic goals and organizational initiatives to aid data-driven decision making and growthBuild and nurture a team of high performing team members who deliver high-impact analysis and insights supporting business units and digitals teams focused on: business case development, tag operations, KPI tracking, site analytics, behavioral and journey analysis, A/B testing, campaign measurement, NPS and customer success drivers, ROI/value assessment, optimization…etc.

Trains junior members to enhance digital analytics knowledge, skills, and best practices.

Manage digital data and testing infrastructure including day-to-day tagging operations and cloud based vendor relationships, to enable delivery of digitals analytics capabilities, including tag management and reporting, across the organizati

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