Consumer Insights & Research Lead
Company Name:-
ASSPL – Maharashtra
Job Location:-
Mumbai, Maharashtra
Job Summary:-
Experience building, executing and scaling cross-functional marketing programs
Experience presenting metrics and progress to goal with stakeholders
Experience using Microsoft Excel to manipulate and analyze data
5+ years of marketing experience
Experience using data and metrics to measure impact and determine improvements
Consumer Insights & Research Lead (L6)
Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos.
Our mission is to build the widest selection of digital video content and make it easy for customers to enjoy great content wherever and whenever they want.
To help us fulfil this mission, we are looking for a customer-obsessed researcher to strengthen our ability to delight customers.
If you want to operate at start up speed, help teams unearth some of the hardest problems to solve and help build a service that customers love, Amazon Prime Video might just be the place for you.
Responsibilities
The Consumer Insights & Research Lead will lead all strategic primary, secondary and syndicated research for the Prime Video India Marketing Team.
This role serves directly to our mission of being Earths most customer-centric company by equipping the marketing team at Prime Video with rich data-driven insights.
The role will require proven proficiency in market research and insight generation and wide project management experience with external agencies and internal stakeholders alike.
Along with expertise in research, the role requires excellent analytical, communication ability and comfort with ambiguity that comes with a fast paced working environment.
Work closely with Product, Marketing, Finance, Business Intelligence, Legal and Compliance teams, always making sure that the voice of the customer is heard in every discussion.
Manage, execute and critically evaluate Brand Health tracks and their fit with Brand requirements
Work closely with the Brand Team to help build a strong, locally relevant Prime Video Brand
Work to identify and size customer opportunity and demand for new Prime Video initiatives with simulated test studies
Identify, design and execute deep-dives on critical customer cohorts, qualitatively and quantitativ
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