Business Analyst / Assistant Manager-Risk & Info Management
Company Name:-
American Express
Job Location:-
Gurgaon, Haryana
Job Summary:-
You Lead the Way.
Weve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways.
Whether were supporting our customers financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining whats possible and were proud to back each other every step of the way.
When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.
As a part of the Colleague Experience Group we strive to provide a great colleague experience every day.
We obsess over understanding the colleague experience at a deeper level to co-create simple and great ways of working that enable everyone to be and deliver their best.
We make a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive.
We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community.
And when theyre ready to take on a new career path, were right there with them, giving them the guidance and momentum into the best future they envision.
Functional Description
Prospect Acquisition is one of the largest investments in Global Consumer Services Group (GCSG) and Enterprise Digital Analytics (EDA) team creates central, scalable marketing solutions and analytics capabilities to accelerate growth in many core business areas including Digital Acquisitions.
Purpose of the Role
This role will be responsible for expanding and optimizing our digital prospect personalization strategies, spanning across channels (Site, Paid Search, MGM, etc.
).
Personalization has played a critical role in enabling profitable growth of prospect acquisitions, with specific focus on efficiency and quality, over the past couple of years, and has become even more important in the current times.
This role requires understanding of digital data, analytics/data science, and profitability (Card-economics).
The incumbent is expected to drive precision marketing strategy using world class
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