Business Analyst
Company Name:-
Bayer
Job Location:-
Kolkata, West Bengal
Job Summary:-
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture.
Its products and services are designed to benefit people and improve their quality of life.
At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Business AnalystPOSITION PURPOSE:
Responsible for sales reports and dashboards in Commercial Unit to facilitate review, tracking & business decisions within Commercial Unit
Responsible for allocation, tracking and analysing sanctioned promo budgets for a Commercial Unit including crop wise, region wise and campaign wise allocation and coordinating all business intelligence activities for the CBU
YOUR TASKS AND RESPONSIBILITIES:
Manage data and produce analytics around sales : Budget, Forecast, LE and actuals
Custodian of data that drills down from CU through region to the territories : Plans, Actuals, Historicals
Creation and maintaining / managing dashboards for ongoing business decision making : Forecasts (system generated vs team generated), Placements, Demand creation decisions based on crop economics, weather patterns
Develop/Adopt/Drive a method to track marketing spends (FO time spent, activity spends, ATL & BTL spends such as jeeps, local mass media, outdoor, POS visibility etc) by territoryXcropXproduct
Create insightful cause-effect analysis for campaign excellence teams to use to ensure marketing effort is focused on opportunities with highest ratio of (incremental sales : expense)
Link demand creation efforts to sales targets how much sales will come from momentum, how much from simple reminders, and how much requires awareness and trial generation activities in person
Allocate and monitor sanctioned promotional budgets for the Commercial Unit
Consolidation of CU business intelligence: coordinate CPS / CSS activities
Supporting Marketing and Sales Operations teams with other data/analysis as required
WHO YOU ARE:
Tertiary degree (Business, Marketing, Agriculture, Commerce)
Understanding of sales, supply and finance processes for business reporting
Strong analytical skills, statistical orientation and visualization skills
YOUR APPLICATIONBayer offers a w
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