Company Name:-
IBM

Job Location:-
Pune, Maharashtra

Job Summary:-
Introduction
The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world.

By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.

Your Role and Responsibilities
As Campaign Specialist, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met.

You will perform art and copy proofing, link validation, and facilitates creative approval process from legal.

Responsibilities:
Manage day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiatives
Create and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder
Facilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approval
Accountable for obtaining legal and compliance approvals and closing out in required systems
Review and validate campaign workflow/process flow for given campaign
Validate Audience sheet for the respective tactic/channel/campaign
Coordinate with stakeholders and ensure timely launch of the campaign
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day.

And if you relish the freedom to bring creative, thoughtful solutions to the table, there’s no limit to what you can accomplish here.

Required Technical and Professional Expertise
Minimum 2 years of experience in Marketing Cloud Technologies
Salesforce marketing Cloud Email Specialist certification is mandatory
Proven experience in writing SQL queries.

Design and execute completed end to end email marketing campaigns.

Good understanding of journey builder in SFMC and creation of relevant performance dashboards
Manage campaign budgeting
Knowledge of Marketing Compliance will be a plus point
Preferred Technical and Professional E

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