BMCA_Supervising Associate _ Marketing Analytics
Company Name:-
Ernst & Young
Job Location:-
Bengaluru, Karnataka
Job Summary:-
Job Description
The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner.
Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog.
This includes:
Confirming KPIs and metrics that report strategy performance and support business objectives
Tracking BMC teamÂ’s performance against the defined KPIs and measurement framework to elevate areas that require attention
Performing multiple forms of advanced analyses, text analytics, parametric and non-parametric statistical models and techniques.
Data Management
Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.
Data Mining
Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data
Marketing analytics
Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations
Project management
Synthesize and analyse data coherently and provide insights and actionable recommendations
Create and conduct training to further embed analytics into the BMC function
Use and safeguard Agile methodologiesÂ’ delivery framework
FOR MORE DETAILS CLICK BELOW LINK [convertful id=”110657″]
