Company Name:-
Ernst & Young

Job Location:-
Bengaluru, Karnataka

Job Summary:-
Job Description
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization.

We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner.

Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog.

This includes:
Data Management
Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.

Data Mining
Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data
Marketing analytics
Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations
Project management
Synthesize and analyse data coherently and provide insights and actionable recommendations
Create and conduct training to further embed analytics into the BMC function
Use and safeguard Agile methodologies’ delivery framework
Essential Skills
Have extensive experience in data extraction an

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