Associate Manager, Marketing Data Analytics
Company Name:-
Edwards Lifesciences
Job Location:-
Irvine, CA
Job Summary:-
Job detailsJob TypeFull-timeFull Job DescriptionThis is an exciting opportunity to be a contributor within a high functioning digital and brand marketing team tasked with communicating the value of hemodynamic monitoring and tissue oximetry products developed by Edwards Lifesciences that help improve the lives of surgical patients and the critically ill.
The Critical Care division at Edwards is looking to expand our Global Brand and Digital team in Irvine, CA with an entrepreneurial team member who is analytical, inquisitive, driven, and resourceful.
The Associate Manager, Marketing Data Analytics is a hard-working, solution-minded person that enjoys working with data sets across multiple digital channels in order to deliver the best strategic insight.
The successful candidate has the rare skills required to tell the story of data – gleaning insights on successes and failures from the numbers – and make strategic recommendations on B2B marketing activities based on your findings.
You know how to ask questions as well as answer them and you can help tell a compelling story starting with facts through to insights.
In this role, you will analyze large-scale digital marketing data, such as search behavior, cross-channel B2B digital campaign performance, email engagement, website engagement, event and webinar engagement, and conversions to connect the effectiveness of such activity to revenue and support digital ad operations.
Key Responsibilities:
Develop visually compelling dashboards and tools to automate and support the ongoing analysis of trends, track key performance metrics, and identify business opportunities and result in effective budget resources with ROI analysis.
Continually improve user experience for reports and dashboards
Present and communicate complex analytical findings to be clear, concise, and decision-oriented in line with business goals to senior leadership.
Report on organization performance utilizing in-house data sources as well as third-party reporting and visualization tools such as: SalesForce CRM, Tableau, Marketo, data warehouse, Google Analytics, Google Ads, Microsoft Ads, 3rd party digital ad platforms and Hootsuite
Partner with stakeholders across Global Brand, Digital, Sales, and R
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