Analyst, Marketing Acceleration
Company Name:-
Hudson’s Bay Company
Job Location:-
Bengaluru, Karnataka
Job Summary:-
Job Description
What this position is all about
Analyst, Marketing Acceleration will be responsible for execution of web analytics & digital marketing requirements by providing various services around implementation of different tools & technologies, better user experience on client websites using optimization methodologies and techniques, providing data driven insights to clients and help them get better ROI from their various digital marketing initiatives.
In this role, you will support the North America teams in the journey to democratize customer data, and elevate the use of first party CRM in digital media targeting.
Also, you will work closely on projects focused on spend attribution, optimization and driving customer growth through tactical planning and execution of media campaigns.
The ideal candidate will have experience with digital marketing and measurement including but not limited to.
A/B and multivariate testing, media mix models (MMM), multi-touch attribution (MTA), database management, and data analytics, as well as a strong business sense and a willingness to rapidly ramp up on a new way of working.
Who You Are
Refine suggested test & learn agenda, key KPIs, and performance targets to define campaign success and drive learning
Ensure proper campaign and pilot set-up (e.
g.
matched market analysis process), and audit campaign setup to ensure accuracy
Own and develop measurement projects for pilots and campaigns; implement through pilot execution
coordinate the design and validation of internal and external measurement methodologies, across KPIs for both digital efficiency (related to wasted ad spend) & effectiveness (related to awareness lift, conversion lift & sales contribution) metrics
Lead analytical, hypothesis driven approach to media A/B programs.
Live and breathe data, analytics, program performance and industry findings to develop test & learn approaches to new concepts.
Iterate and improve upon past learnings to accelerate SaksÂ’ precision marketing abilities
Serve as Analytics point person for Marketing Measurement, Technology teams and Media teams
Own Marketing performance reporting across the organization using Adobe Analytics and other tools available to the teams
Answer key business
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