Analyst, Customer Analytics
Company Name:-
Hudson’s Bay Company
Job Location:-
Bengaluru, Karnataka
Job Summary:-
Job Description
What This Position Is All About:
The successful candidate will primarily focus on driving business results through the development and execution of world-class analytics designed to meet evolving business needs.
He/she will support HBCs strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations.
The scope of work spans across HBC banners and includes both store and ecomm channels.
The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success.
Forward thinking is the key to this role as new technologies and opportunities present themselves.
Who You Are:
Gather and translate business requirements on key projects
Effectively manage project assignments and documentation, including establishing and communicating overall priority and defining project scope, deliverables and timing.
Communicate assignment status against goals ongoing.
Generate ad-hoc reporting/customer profiling and conduct customer analysis based on various models and segmentation including demographic, behavioral and migration trends to support various Hbc initiatives and inquiries by extracting financial, demographic and sales history information via HBCs customer database.
Generate customer profiling analysis, campaign lists and post campaign analysis in support of various marketing and other CRM initiatives.
Develop and present clear and comprehensive findings/recommendations to leadership on key initiatives.
You also have:
A Masters degree, preferably in a quantitative field like Engineering, Economics, Mathematics or Statistics.
2 to 4 years of overall analytics experience with at least 1 year in marketing analytics and database marketing.
Demonstrate strong technical skills, including proficiency in some of the following areas: SAS, R/Python, SQL, and Excel.
Working experience with Oracle, MS SQL, Teradata or other database products.
Working experience with Tableau, MicroStrategy or other business intelligence tools an asset.
Working experience with Unica Campaign or other campaig
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