Company Name:-
Citi

Job Location:-
Bengaluru, Karnataka

Job Summary:-
Citibank APAC is going through a digital transformation journey at a brisk pace.

We are expanding our Digital Marketing Analytics team to help accelerate this transformation through data-driven decision making and digital technology adoption.

This role – Officer, APAC Digital Marketing Strategy – would entail being a hands-on analytical contributor and part of a team that works on various initiatives for Digital Sales & Marketing and Digital Customer Experie across APAC & EMEA markets.

Job Summary:
Accountable & Responsible for delivering analytics initiatives and projects for region and country focused on improving Digital Marketing Performance
Provide data-driven insights and recommendations to improve digital sales and digital customer experience.

Work closely with Digital Sales and Marketing teams in region and country to understand digital objectives and help them deliver using data-driven decisions
Some examples of initiatives include Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more
Work closely with the Regional Digital Sales & Marketing, Products, Customer Experience, and Decision Management teams to understand Business problems and come up with an analytical solution for the same
Bring data-based ideas for digital sales, digital marketing and customer experience and work with business teams to pitch and execute them
The ideal candidate would have:
3+ years of experience in digital marketing analytics roles, exposure to financial services domain is an added advantage
Experience in Digital Marketing domain and Adobe Analytics for 1+ years
Experience in Big Data environment handling data extraction / manipulation from huge / complex databases using SAS / SQL / Python
Hands-on experience of working with clickstream data
Ability to structure the problem, hypothesis-driven approach, problem solving skills and strong Analytical ability are important
Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
Experience with multi-channel and cross-channel attribution

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