Data Analyst/Campaign Manager

Data Analyst/Campaign Manager

  • Pune

https://sride.co/campaign-manager-data-analyst/

Campaign manager / Data Analyst Roles and Responsibilities:

  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Manage the procedure, implementation, tracking and measurement of marketing campaigns.
  • Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
  • Work within a budget and report any overspend.
  • Data analysis and deriving insights and then act accordingly to help in achieving business results / objectives on a regular basis
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Maintain regular measurement of the ROI of campaigns.
  • Ensure accuracy of marketing materials and provide formal sign off if necessary.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • Keep abreast of current trends in marketing.
  • Using automated tools to extract data from primary and secondary sources
  • Removing corrupted data and fixing coding errors and related problems
  • Developing and maintaining databases, data systems – reorganizing data in a readable format
  • Performing analysis to assess quality and meaning of data
  • Filter Data by reviewing reports and performance indicators to identify and correct code problems
  • Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
  • Assigning numerical value to essential business functions so that business performance can be assessed and compared over periods of time.
  • Analyzing local, national, and global trends that impact both the organization and the industry
  • Preparing reports for the management stating trends, patterns, and predictions using relevant data
  • Working with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
  • Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.

Key Skills 

  • Strong mathematical skills to help collect, measure, organize and analyze data
  • Knowledge of programming languages like SQL, , R and Python
  • Technical proficiency regarding database design development, data models, techniques for data mining, and segmentation.
  • Proficiency in statistics and statistical packages like Excel, SPSS, SAS to be used for data set analyzing
  • Adept at using data processing platforms like Hadoop and Apache Spark
  • Knowledge of data visualization software like Tableau, Qlik, Holistic or something similar
  • Knowledge of how to create and apply the most accurate algorithms to datasets in order to find solutions
  • Problem-solving skills
  • Accuracy and attention to detail
  • Adept at queries, writing reports, and making presentations
  • Team-working skills
  • Verbal and Written communication skills
  • Proven working experience in data analysis

To apply for this job please visit sride.co.

You may also like...

error

Subscribe Now