Manager / Senior Manager, Consumer Insights (Shoppers Practice) – Customized Intelligence

Manager / Senior Manager, Consumer Insights (Shoppers Practice) – Customized Intelligence

  • Anywhere

Company Name:-
NielsenIQ

Job Location:-
Mumbai, Maharashtra

Job Summary:-
Job Description
ABOUT THIS JOB
We won’t say we can predict the future, but our team of Market Research Analysts gets pretty close.

This role combines data analysis and client consultation from the start, with plenty of room for growth.

You find the stories behind scatter plots and help clients determine which products to launch.

Your insights will influence decisions for some of today’s leading global companies.

Purpose of this role is to develop & grow the Shopper business including identifying business development opportunities for our Shopper solutions, providing guidance and advice to all retailer/ CPG Shopper projects in the region (ad hoc and syndicated) and contribute to thought leadership articles and papers for internal and external use.

RESPONSIBILITIESManage a client servicing team to ensure prompt delivery of service to the responsible
clients in order to achieve the set financial objectives and other operational performance
indicators.

Maintain an accurate, complete, up-to-date and insightful client business profiles to be
shared with senior managementDrive client satisfaction by providing insights and actionable recommendations during
presentations or business reviews and also by providing value-added analyses and
response to special requests.

To develop the shopper business from clients for all commissioned shopper projects,
work with the commercial team for the development of all material – Questionnaires,
Field methodology guidance and reportingUndertake sales activities independently or in conjunction with senior staff in terms of
preparation and delivery of proposal and credentialsEnsure the generation of required revenue from the assigned client portfolio and proper
contract costing in order to meet the agreed budget targetsIdentify and recommend enhanced and new services that answer clients’ business
needs
A LITTLE BIT ABOUT YOUStrong Client FocusUnderstand marketing enough to hold meaningful conversations with client’s marketing & business teams.

Expert knowledge of Quantitative & Qualitative research techniques and methodologies.

Key focus on shopper research tools & techniquesComplete grasp of shopper research & implications to talk meaningfully with clients and provide

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