Purpose of the Role

Deliver actionable insights for GCS Digital Experiences by democratizing digital data, measuring product performance, conducting customer behavior deep dives and go-to-market segmentations.

Responsibilities

• Deliver strategic analytics focused on the product roadmap for GCS Digital Experiences

• Define KPIs to measure the efficiency of digital channels/products and develop customer segmentation to drive “adoption and engagement” for AXP customers
• Power in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data
• Gain deep functional understanding of the GCS digital channels over time and ensure analytical insights are relevant and actionable

• Flawless execution of the development, validation and implementation of statistical projects and automated reports.
• Uplift the data visualization by creating meaningful and insightful reports using powerful visualization techniques and infographic tools.
• Work with product and marketing teams across product/campaign lifecycle
• Empower self-serve by creating automated dashboards and reports using Adobe analytics suite or Tableau
• Strong relationship & communication skills to influence decision making
• Build partnerships with internal stakeholders such as Product, Technologies, Field, Servicing and Marketing/Engagement.
• Build a culture of learning, insight, inspiration and collaboration

Critical Factors to Success

Business Outcomes:

• Enable GCS DEP business by providing holistic data driven digital insights by standardizing performance tracking & innovating measurement techniques
• Deliver on GCS digital insights & measurements by contributing to GCS Digital Experience & Platforms goals
• Design and measure the impact of various digital initiatives and report results to leadership
• Empower data driven decisions in product development by providing actionable insights

Leadership Outcomes:

• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
• Lead with a digital mindset and deliver the world’s best customer experiences every day
• Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity

Past Experience

• 1-3 years of experience in analytics, business reporting & business intelligence
• Experience in digital domain preferred

Academic Background

• Advanced degree in business administration, computer science, IT or Information management from premium institutes

Functional Skills/Capabilities

• Strong strategic thought leadership and problem solving skills with ability to solve unstructured and complex business problems
• Excellent written and verbal communication, presentation and storytelling skills at multiple organizational levels
• Ability to build & leverage relationships and influence broadly across the organization
• Results driven with strong project management stills, ability to work on multiple priorities and ensure track to exceed team goals

Technical Skills/Capabilities

• Data
  • Data manipulation – large & complex data sets
  • Segmentation
• Analytics
  • Business Intelligence & Visualization
  • Machine Learning & AI
  • Statistics & Hypothesis Testing
• Basic understanding of Agile product development

Knowledge of Platforms

• Big Data – Cornerstone, Hadoop, Pig, Hive, MapReduce
• Digital Tracking – Omniture/Adobe Analytics, Clickstream
• Visualization – Tableau